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Powerful Marketing Solution for Insurance
Carriers – InsMarket
Market research is critical to the pricing, underwriting
and selling of Personal and Commercial insurance
products. While InsAudit analysis provides a vivid frame
of market segments and their performance, there is a
growing need to identify high performing market segments
and risks associated with location. First mover
advantage is unprecedented -Insurance carriers must
position to new target markets as new real estate
improvements occur in various counties across the United
States.
InsMarket is a powerful
solution that harnesses our decades of marketing and
insurance experience and combine with county property
data, location information, risks and demographics to
provide a comprehensive analysis for insurance carriers.
The blend of county data and cognitive component is an
unparalleled solution aimed to give carriers advantage
over their competition.
Improving loss ratios and
retaining customers are two most critical objectives of
insurance companies.
Key attributes:
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Maintain parcel data
county wide - projected retail, residential and
commercial building growth. The system should allow
reports by zip code, county and ownership of parcels
(builders, investors etc.).
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Provide estimates of
property values based on builders or information
collected through interviews or actual data.
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Sophisticated, easy to
access and generate reports on-line by easy to use
controls (web interface).
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Tabular and graphical
presentation of past history of builders by zip code.
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Periodic (monthly or
quarterly) updates to the database with current
information or triggered by sale of parcels etc.
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Track retail space growth
- strong correlation to residential growth!
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Aerial photograph and
relevant data related to coastal areas so that
underwriting can study erosion data, claims history
based on hurricanes etc. and enable predictability for
the future.
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Enhance the database with
Claims history - by builders, county and Zip codes.
Benefits:
With InsMarket your company will gain first mover
advantage over the competition. Therefore InsMarket is not
available to more than one carrier for any specific
location.
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