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Market research is critical to the pricing,
underwriting and selling of Personal and
Commercial insurance products. While InsAudit
analysis provides a vivid frame of market segments
and their performance, there is a growing need to
identify high performing market segments and risks
associated with location. First mover advantage is
unprecedented -Insurance carriers must position to
new target markets as new real estate improvements
occur in various counties across the United
States.
InsMarket is a powerful solution that harnesses
our decades of marketing and insurance experience
and combine with county property data, location
information, risks and demographics to provide a
comprehensive analysis for insurance carriers. The
blend of county data and cognitive component is an
unparalleled solution aimed to give carriers
advantage over their competition.
Improving loss ratios and retaining customers are
two most critical objectives of insurance
companies.
Key attributes:
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Maintain parcel data
county wide - projected retail, residential and
commercial building growth. The system should
allow reports by zip code, county and ownership
of parcels (builders, investors etc.).
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Provide estimates of
property values based on builders or information
collected through interviews or actual data.
Sophisticated, easy
to access and generate reports on-line by easy
to use controls (web interface).
Tabular and
graphical presentation of past history of
builders by zip code.
Periodic (monthly or
quarterly) updates to the database with current
information or triggered by sale of parcels etc.
Track retail space
growth - strong correlation to residential
growth!.
Aerial photograph
and relevant data related to coastal areas so
that underwriting can study erosion data, claims
history based on hurricanes etc. and enable
predictability for the future.
Enhance the database
with Claims history - by builders, county and
Zip codes.
Benefits:
With InsMarket your company will
gain first mover advantage over the competition.
Therefore InsMarket is not available to more than
one carrier for any specific location.
Well-informed Risk Management using location data
Targeted marketing
Lower
Underwriting cost
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